Answer:
Confirmation Bias
Explanation:
Confirmation bias is how one calls the tendency to interpret, favor, recall, and search for information in a way that it only confirms one's preexisting beliefs or hypotheses. Kayla is encountering a case of these propensities when she's evading data that would repudiate her convictions about the smartphone and gives uncommon consideration to the data that would bolster her decision. Also, it is important to add that the Selective Exposure theory expresses that individuals may have a propensity to favor data that strengthen their convictions while giving little consideration to data that would negate them.
Answer:
a.
Explanation:
Based on the information provided we can say that the cognitive dissonance that buyers are experiencing are doubts in the buyer's mind about whether purchasing the product was the right decision. This is the final stage in the consumer buying decision because they have already made the purchase and only have a limited amount of time before sticking with the purchase or being able to return the product.
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