The process that EA Sports carried out with the cover of the Madden video game was Perception Marketing.
<h3>What is perception marketing?</h3>
Perception marketing is an economic term that refers to the set of marketing strategies focused on the consumer's perception of a specific product.
In general, perception marketing is responsible for modifying the image of the product so that it is the one that looks best compared to its competitors and thus generates a good perception in consumers.
According to the above, EA Sports used the image of a famous person so that consumers had a positive perception of their video game.
Learn more about marketing in: brainly.com/question/13414268
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A survey is valid, if it measures what it is designed to measure. And the answer is c. is the correct answer. Hope it helped you!
Adjectives can be used to describe personality traits (e.g. stern, funny, boring, etc.) but they're not exclusively for personality traits. You can be describing something else using adjectives.
But in this case, I'd say it's true.
In the strategy implementation stage, there are certain things done to create and sustain a competitive advantage and this involves the definition of strategic goals.
<h3>What is Competitive Advantage?</h3>
This refers to the business situation whereby a company is able to outperform its competition.
Hence, we can see that when making strategic planning and implementation, there is the planning and making of contingencies for a meeting of set company goals to enhance the competitive advantage.
Read more about competitive advantages here:
brainly.com/question/26514848
