Question

Gap, Inc. owns Banana Republic, Old Navy, and Gap brands, all of which are brands of clothing targeting different segments of the clothing and accessories markets. Banana Republic is positioned as upscale, Old Navy is positioned as value, and Gap is positioned as targeting younger consumers. Gap, Inc.'s brands are intended to help the company pursue a(n) ______ strategy.

Answer 1

Answer:

multi-segment

Explanation:

The multi-segmentation strategy used by GAP Inc. consists of segmenting the market in the use of different product lines for different target audiences in order to increase their market share by reaching different audiences for the different product brands of the company.

This is an effective strategy for large companies that want to increase their positioning, perception of value by their consumers, satisfaction and reliability, and this is achieved when the company has an effective marketing and communication strategy, which helps in the perception of the characteristics of the brand. that are aligned to meet the needs of a specific audience.