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netineya [11]
3 years ago
14

Gap, Inc. owns Banana Republic, Old Navy, and Gap brands, all of which are brands of clothing targeting different segments of th

e clothing and accessories markets. Banana Republic is positioned as upscale, Old Navy is positioned as value, and Gap is positioned as targeting younger consumers. Gap, Inc.'s brands are intended to help the company pursue a(n) ______ strategy.
Business
1 answer:
givi [52]3 years ago
6 0

Answer:

multi-segment

Explanation:

The multi-segmentation strategy used by GAP Inc. consists of segmenting the market in the use of different product lines for different target audiences in order to increase their market share by reaching different audiences for the different product brands of the company.

This is an effective strategy for large companies that want to increase their positioning, perception of value by their consumers, satisfaction and reliability, and this is achieved when the company has an effective marketing and communication strategy, which helps in the perception of the characteristics of the brand. that are aligned to meet the needs of a specific audience.

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Which of the following helps determine something's value?
Svetlanka [38]

Answer:

D. Both A and C

Explanation:

Items that are more useful and/or more rare, result in higher prices (and if both are true, even higher prices). If an item is rare but useless, the price would be lower. If an item is useful and not rare (think batteries or paper towels) the price lowers.

8 0
2 years ago
The print ads and the television ads for Maytag appliances were designed to show "The Loneliest Man in the World" was a Maytag r
Kay [80]

Answer:

Advertising campaign.

Explanation:

An advertising campaign is a group of advertisements, commercials, and related promotional materials and activities , which are designed as part of a coordinated advertising plan to meet the specific goals of a company.

The purpose of the Advertising Campaign Event is to prepare an advertising campaign of any length for a real product, service, company, or business for a prospective client/advertiser.

The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used.

The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.

4 0
2 years ago
Identify the following is structural, frictional, cyclical and seasonal employment.
horrorfan [7]

Answer:

Frictional unemployment occurs when people decided to leave their jobs and look for another or people join the labor force for the first time.

Structural unemployment arises from a situation where there is a mismatch between the skills needed in an economy and the skills possessed by people. Happens a lot when employees need to adapt to new technology.

Cyclical unemployment happens as a result of the economy either growing or shrinking.

a. Andrew recently lost his job as an accountant for a large firm because he only knows how to perform the job using a general ledger (paper and pencil), and has been unwilling to learn how to use newly invented accounting software provided by the company. ⇒ <u>STRUCTURAL UNEMPLOYMENT. </u>

b. Sam recently lost his job as an accountant for a large firm because he only knows how to perform the job a using a general ledger and has been unwilling to learn how to use newly invented accounting software provided by the company. ⇒ <u>STRUCTURAL UNEMPLOYMENT.</u>

c. Teresa just graduated from college and is looking for a full time position with an investment banking firm. ⇒ <u>FRICTIONAL UNEMPLOYMENT. </u>

d. A recent recession has reduced the number visitors to a local theme park. The park has had to lay off many of its employee, including Beth. ⇒ <u>CYCLICAL UNEMPLOYMENT. </u>

8 0
2 years ago
Central Supply purchased a new printer for $67,500. The printer is expected to operate for nine (9) years, after which it will b
Sergeu [11.5K]

Answer:

The correct answer is D.

Explanation:

Giving the following information:

Central Supply purchased a new printer for $67,500. The printer is expected to operate for nine (9) years, after which it will be sold for salvage value (estimated to be $6,750).

Annual depreciation= 2*[(original cost - residual value)/estimated life (years)]

Year 1= 2*[(67,500 - 6,750)/9]= $13,500

8 0
2 years ago
The coupon rate is the rate of interest that the issuer of the bond must pay. (II) The coupon rate is usually fixed for the dura
lyudmila [28]

Answer:

TRUE

Explanation:

The coupon rate for a bond is fixed and is paid by the issuer of the bond to the bondholder. The cash outlay/inflow to the issuer/bondholder is always the same reardless of the market rate.

The effect of the market rate is on the cost to acquire the bond in the secondary market. It do not change the coupon obligation.

3 0
3 years ago
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