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JulijaS [17]
3 years ago
7

When someone comes to your web site through an ad campaign, leaves the site, and then comes back later by another link or search

, and then converts best describes:?
Business
1 answer:
Anna [14]3 years ago
8 0

A <em>latent conversion. </em>

While the first ad click didn't result in a sale, the person eventually came back and made a purchase. They "converted" from a looker to a buyer, but since it was not directly through the first ad it is considered latent.

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