Question

Nigel belongs to a wealthy family. He has always enjoyed trying out new gadgets and devices that are launched in the market. Since he is financially well-off, he likes to experiment with expensive products and is comfortable with the risks and uncertainties associated with these products. Based on this description, Nigel most likely belongs to the group of:

Answer 1

Incomplete question. The Options;

a. Candidates for elected office

b. Early majority

c. Technology diffusers

d. Innovators

Answer:

b. Early majority

Explanation:

Recall we are told that Nigel loves trying new tech and is "financially well-off", so he falls under the category of those who are termed early majority who quickly try/adopt new technologies.

Also, the early majority are usually "comfortable with the risks and uncertainties associated with" new tech products, thus they are less worried about not deriving value for their money.