What are unique selling points

2 answers:

3 0

A unique selling point is a marketing tactic that will empathize a product's distinct differences in comparison to the competition that offers an incentive to the potential customer that'd give them a reason to purchase.

Ex: Lower price, more utility, healthier, lasts longer, etc.

Karolina [17]3 years ago

3 0

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.The term has been used to describe one's "personal brand" in the marketplace.[2] Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects

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Mandy's "save the whales" speech was very effective because she started off with stories about her personal experience with whal

Anna35 [415]

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The best answer to the question: Which principle of supporting material organization did Mandy effectively use in her speech? Would be: Going from soft to hard evidence, or from personal experience, to concrete data and evidence

Explanation:

Mandy gave a speech in which she most likely wanted to persuade her audience about the importance and the magnificence of whales, as well as how important protecting them was. Because she wanted to first produce a connection between her audience and herself through familiarity and emotional connection, she uses her personal experiences with whales (soft evidence) and with it brings in an interest in her listeners that goes beyond what is purely factual and scientific. Then, when that personal connection has been accomplished, she starts to reveal the hard evidence she has on whales through the release of statistics, sources and facts, to further support the arguments she most likely made through her soft evidence. This is the characteristic of the principle of supporting material organization mentioned in the answer.

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Eduardwww [97]

Answer:

Benevolent sexism

Explanation:

Benevolent sexism refers to a chivalrous attitude toward women, this attitude is sexist because it sees women as in need of men's protection.

Benevolent sexism is a form of paternalistic prejudice directed toward women. This sexism corresponds with an attitude of treating women as needing men's protection, help and provision. Thus, people that are benevolent sexists end up overhelping women.

In this example, Dionne decided to major in chemical engineering. However, she discovers that her professors are giving her more deadline extensions and better grades than the men in her classes. We can see that <u>her professors are overhelping her as if she weren't able to achieve the same things during the same amount of time as the men in her class.</u> Thus, this is an example of benevolent sexism.

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