Question

At the time of the case (2001-02), the cell phone industry is known for very high customer dissatisfaction. Despite most carriers locking customers in with contracts, the big carriers churn a large percentage of customers each year. Clearly, customers are frustrated and are not loyal to their carrier. What are the sources of this dissatisfaction

Answer 1

Answer:

price levels and price structure

Explanation:

A mobile carrier may be defined as the wireless service provider which supplies the cellular connectivity services to the mobile phone as well as the tablet subscribers. IN other words it is the wireless carrier of the mobile. The cell phone users pay for the usage of the mobile carrier to the mobile company.

But in the 2001-2002, there has been a very high dissatisfaction of the customer of the mobile company.  Despite most of the carriers locking their customers with the contracts, the big carriers of mobile operator churn a very large percentage of these customers each year. Most of the carriers tries to hold their customers as "hostages" through the contracts and they feel they are trapped in the plans.