Answer:
Explanation:
Target marketing is a way of focusing your advert on specific people, location, age group, interest, in order to have a maximum yield.when utilizing target marketing strategy, there are a lot of advantages that are attached to it as discussed below;
- Precise advertisement ; when you have a target market you are aiming at you will not waste your energy in running numerous advertisements to the target area you only advertise what they need. e.g if a certain area in London demands for ladies bags so often and you make both female bags and male bags, your advert will definitely be on the bags that are demanded more often.
- It saves cost ; cost of running advert for so many goods and services will be reduced because you already know your target customers you only advertise what they needed with little money and more result.
- Loyalty; when you channel your strength in an area of target you become more reliable and trustworthy and you start to gain loyalty from your existing customers and referrals from them.
- Increased customer base your customer base will increase because your customer base has friends and family so they introduce you to them and from there your customer base increases.
The hotel's quick action in response to a serious situation was likely due to CYBER SECURITY BREACH. It is a threat not only to the customers but to the hotel business as well because with this breach, customers will find it hard to trust said hotel again.
Because confidential data like credit card information were stolen, they need to immediately inform their customers to ensure that the customers will take the necessary steps in protecting themselves from having their identity stolen and from having their credit cards used in purchasing items they are not aware off.
Answer:
WACC 8.53600%
Explanation:
The Weighted average cost of capita lconsiders the weight of the equity times the cost of it.
And the wight of the dbet times the cost of financing after the tax shield.
Ke 0.11000
Equity weight 0.65
Kd 0.06
Debt Weight 0.35
t 0.34
WACC 8.53600%
