Question

Psychologist Anthony Greenwald and his colleagues developed the most widely used test to measure implicit attitudes and preferences, the?

Answer 1

Answer:

The answer is the implicit-association test.

Explanation:

The implicit-association test refers to a measure used in social psychology to detect the power that a person's subconscious has to associate the different mental representations of objects that occur in memory. It is mainly used to evaluate implicit stereotypes regarding test subjects.

The test's format has many uses and it has served as a tool to investigate  biases related to racial groups, gender, sexuality among others. The implicit-association test was established by Anthony Greenwald, Debbie McGhee, as well as Jordan Schwartz in 1998. This test is usually utilized in many aspects referring to social psychology research.