Question

The customers for mountain sports equipment mostly have high disposable incomes. however, imagine that peter, thomas, and wim want to market some products to the bottom of the pyramid in mountainous countries like nepal and bhutan. what advice would you give them? check all that apply.

Answer 1

The question is incomplete as there are no choices provided but I was able to find a similar question that contains its choices which are the following;

-          Recruit local people to work as salespeople and distributors

-          Research what people with annual incomes of less than US $1,500 really need

-          Assign R & D the project of developing gear that meets basic needs for warmth and dryness but can be manufactured inexpensively

-          View the initiative as primarily a philanthropic venture that is unlikely to turn a profit

The correct answers are the following;

-          Recruit local people to work as salespeople and distributors – this will help them to spend less money to help them with their business

-          Research what people with annual incomes of less than US $1,500 really need – customers basic needs and considering what they can afford is a good strategy as you may identify what you need to laid out in the market and not to waste money on goods that are not going to be bought

-          Assign R & D the project of developing gear that meets basic needs for warmth and dryness but can be manufactured inexpensively – this will help one’s business to spend less and earn more and meet the desired needs of a consumer