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notka56 [123]
3 years ago
12

Suppose I send an email with the following characteristics: 25% open rate; 5% click-through rate (calculated from total delivere

d emails); 20% conversion rate; $100 average order value. How much revenue can I expect this email to generate if I send it out to my entire email list of 1000 members?
Mathematics
1 answer:
bekas [8.4K]3 years ago
5 0

Answer:

$250

Step-by-step explanation:

Email Open rate = 25%

Email click through rate = 5%

Conversion rate = 20%

Average order value = $100

Combining these factors together, total expected conversion per email:

Open rate * Click through rate * Conversion rate * average order value

= 0.25 * 0.05 * 0.20 * 100 = $0.25

Email list consists of 1000 members. So the total revenue expected = $0.25 * 1000 = $250

In other words, sending the email to entire email list is expected to generate $250.

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