Answer:
The correct answer is a combination of factors and is explained below.
Explanation:
On the one hand, the marketing area inside the companies tend to be left apart or not given much of the attention that they actual need inside the organization and that is<u> due to the fact that the business' owner or even the managers sometimes thinks that there is a major importance in the finances of the enterprise or even in the production and its current quality</u>.
On the other hand, the marketing function inside an organization should be taking care as much as the other functions due to the fact that it has a very huge importance in the selling process of the company and therefore in its number of sales during an amount of time. Moreover, those companies that do not focus so much effort in the marketing will probably have a great product with a good quality but <u>they would not acquire a big number of sales because they would not know how to sell the product and to whom</u>, furthermore they would <u>find themselves selling much less that does companies that have a simple product but a good marketing mix</u>.
Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
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Answer:
Consumers should not buy from companies that don't source materials
Explanation:
Companies should never have an excuse for not sourcing for their materials responsively and responsibly. They owe an ethical responsibility as well as a duty to offer their customers qualitative products at the best price and that is most sustainable to the environment.In recent times, through the widespread use of social media and the instrument of investigative journalism, it has been able to bring to the surface, the less than responsible activities of many companies in sourcing for their interest of the public and the environment.The 2006 movie "Blood Diamond" shows an avid description of how diamonds are mined and traded in the war-torn country of Sierra Leonne depicting the violation of Human and Child rights and how is excessively enriched diamond suppliers and companies.It is clear that many companies despite the public outcry for transparency in revealing their supply chain in sourcing for their materials still chose unorthodox practices. It therefore, falls on the consumers to spend their money responsibly and make smart and credible choices with their finances by refusing to buy from companies that are not transparent with their source materials.Consumers are the life-wire of any business and the hope of any business survival rests majorly on consumer satisfaction. Researches have shown that companies are no being accountable with the natural resources are utilized and have been used to cause serious harm to people and the environment. Since the companies manage to evade adequate regulations and responsibilities, it falls on the consumers to ensure that their money serves them to the greatest value.
Answer: 1.356345
Explanation:
Based on the scenario and information provided in the question, the 90-day forward rate will be calculated as:
= Spot Rate × (1 + Germany Interest Rate) / (1 + United States Interest Rate)
= 1.35 × (1 + 6.5%) / (1 + 6%)
= 1.35 × (1 + 0.065) / (1 + 0.06)
= 1.35 × 1.065/1.06
= 1.35 × 1.0047
= 1.356345
Answer:
The expected price after 1 year would be$55.5
Explanation:
According to the given data,
Price of the stock (Po) = $50
Dividend after 1year (D1) = $2
Equity cost of capital (KE) =15%
The formula for calculating the price after 1 year i.e.,(P1 ) is
Po = (D1 + P1 )/ 1+KE $50= ($2 + P1) / (1+0.15)
P1 = [$50(1.15)] - $2 = $55.5
