Answer:
The correct answer is C. Psychographic
Explanation:
This type of segmentation specializes in the study of the consumer's psychological traits and other aspects inherent in his life, which can be likes, lifestyle, interests, desires, etc. Under this segmentation, it is possible to get much closer to the ideal consumer, although it takes a lot of effort to implement it.
Answer:
False
Explanation:
Technological progress is perhaps the greatest factor in increasing productivity.
In an industry, productivity is measured as a ratio between quantity of output per unit of input. Inputs include direct materials, direct labor and factory overhead costs. New technologies reduce inputs while increasing output levels.
For example, new machinery may produce 50% more units per hour than old machinery, therefore the inputs required to produce one unit of output are reduced.
