Answer: Soft money is the type of funds which are not regulated by the federal election commission when the political parties receive funds from business and organizations.
Explanation:
Federal Election Commission (FEC) has the sole responsibility to monitor the operations of polling during campaigning activities of all the political parties. All political parties of the US nation have to incur huge expenses to propagate the party agenda as well as objectives in the time of the public campaign. But FEC has categorized the type of funds that can be sourced by the political parties.
Hard money is the source of funds that are audited properly and regulated by the FEC. While Soft money is also the source of funds that do not have appropriate accountability and also not fully regulated by the FEC. Soft money is fully sponsored by the corporate ventures to the political parties to get their support in time of need during the phase of political emergency requirement.
The answer is arousal theory
Arousal theory is a motivation theory that state human motivation changes from day to day hence high arousal events are remembered better than low arousal events. This applies the same way to human emotions where by strong emotions form strong memories while weak emotions form weak memory