Answer and Explanation:
When Zipcar presents itself as a lifestyle, it is showing that it will be something indispensable in the lives of its users, that it will change the way they see the transport of car ownership and that it will promote very positive changes in their lives. This concept establishes a more personal and emotional relationship between users and the company that can be very beneficial for both, especially for the company that can stimulate promotional efforts that stimulate this concept and promote customer loyalty and comfort.
Zipcar offers the use of cars, very inexpensively for people who will need the car for a few hours. This allows users to own a car whenever necessary, without having to pay for the entire process and economic investment that a car requires.
Answer:
$427,011.92
Explanation:
We use the present value formula i.e to be shown in the attached spreadsheet
Given that,
Future value = $0
Rate of interest = 7.5%
NPER = 15 years
PMT = $45,000
The formula is shown below:
= -PV(Rate;NPER;PMT;FV;type)
And, in type we write the 1 instead of 0
So, after solving this, the present value is $427,011.92
Yes, it would matter. If Wade was primarily concerned with the tax effect, he should give the car to his daughter and let her sell it. Conveniently, the limit on how much one can give without paying federal taxes on that gift (other than to charity), is $13,000. This means wade will pay no tax when he gifts the car to his daughter. If he sells it himself, he will need to pay tax on the gain he realizes on the sale of the car, since he will have made a profit on the sale.
His daughter, when she sells the car, will also have to recognize the gain on the sale of the vehicle. However, she is apparently in a much lower income bracket than Wade, and thus may pay even less tax on her 13,000 gain than Wade would have paid on his $3600 profit.
Marketing strategies are not whole-company plans.
Explanation:
A marketing strategy relates to a company's overall strategy that seeks to attract and transform buyers of the goods or services the company provides into customers. The company's value proposition, primary advertising branding, consumer target preferences details and other components are included in a marketing strategy.
Marketing strategies would preferably be broader than specific marketing plans, as they contain meaning ideas and other key elements of a brand that are largely consistent on a long-term basis. In certain words, marketing strategies provide broad-based advertising while marketing plans identify detailed campaign logistic information.
Answer:
D) has a market price that exceeds par value
Explanation:
Option A, incorrect, because duration is not less than 1 always and here duration might be less than or equal to maturity.
Option B, incorrect, the face value is less than market value in premium bond.
Option C , incorrect, because a premium bond could be non callable
Option D, correct, because market value of of bond is higher than par value on premium bond.
Option E, correct, it is a discount bond when price is less than par value