When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.
<h3>What are Pre-testing and post-testing in advertising?</h3>
Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.
Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.
To learn more about post-testing visit the link
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Answer:
a. Recording of transactions:
May 7, Accounts Receivable (Dr.) $900
Sales Revenue (Cr.) $900
May 15, Customer service Expense (Dr.) $360
Sales Allowance (Cr.) $360
May 20, Cash (Dr.) $495
Cash Discount (Dr.) $45
Sales Allowance (Dr.) $360
Accounts receivable (Cr.) $900
Explanation:
b. Net Sales :
Total Quote ($180 * 5 ) = $900
Less : Cash Discount 5% = 45
Less : Sales Allowance 40% = 360
Net Sales = $495
c. Outdoor expo will record sales after deducting the cash discount. This discount is availed by customer as repayment is made within 15 days. The sales allowance is subtracted from the gross sales as the compensation is made from the outdoor expo due to mistake from their guide on tour. The net sales reported in Income statement will be $495.
Answer:
a. Interest Revenue
Identification: Asset
Increases with: Debit
Normal Balance: Debit
b. Accounts Payable
Identification: Liability
Increases with: Credit
Normal Balance: Credit
c. Calhoun, Capital
Identification: Equity
Increases with: Credit
Normal Balance: Credit
d. Office Supplies
Identification: Asset
Increases with: Debit
Normal Balance: Debit
e. Advertising Expense
Identification: Liability
Increases with: Credit
Normal Balance: Credit
f. Unearned Revenue
Identification: Liability
Increases with: Credit
Normal Balance: Credit
g. Prepaid Rent
Identification: Asset
Increases with: Debit
Normal Balance: Debit
h. Utilities Expense
Identification: Liability
Increases with: Credit
Normal Balance: Credit
i. Calhoun, Withdrawals
Identification: Equity
Increases with: Debit
Normal Balance: Debit
j. Service Revenue
Identification: Asset
Increases with: Debit
Normal Balance: Debit
Answer:
Industrial Analysis.
Explanation:
Terry Washington recently started a new firm in the financial services industry. Prior to starting his firm, he spent considerable time doing research on the profit potential of the industry. The research that Terry was doing is called <u>Industrial </u>analysis.
Industrial Analysis: It is an analysis or function conducted by the owner of business to understand the dynamics and workflow of any specific industry. It help to know the industrial environment to gain the competitve advantage and potential of the business in the industry. Later on the basis of Industrial analysis, SWOT analysis is conducted to know Strength, weakness, opportunity and threats of a company.
