Answer: breakthrough
Explanation: In simple words, breakthrough project refers to a project which results or has a potential to result as a sudden and huge development for the organisation.
In the given case, the new chemical product by the organisation is a new invention and can ease the job of the field workers.
Hence it can prove as a breakthrough for new digger.
During the <u>Decision to adopt stage</u> the customer decides whether or not to try the product.
Explanation:
- Diffusion of Innovation (DOI) Theory,was framed by E.M Roger in the year 1962.
- Diffusion of Innovation (DOI) Theory,is one of the most oldest theories of social science.
- <u>This theory explains that how a new idea,product or behavior is first introduced and then how it diffuses ,and becomes a part of the social system as a whole</u>
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<span>It should be laid out like this example:(November 10, 2015)</span>
