Answer:
1. Choose a type of company that would have sales people, and then answer the following questions about it. TIP: Choose a type of company that you would be interested in working for or starting up yourself.
a. Describe the product the company sells. (1-3 sentences. 2.0 point
- This company sells items like Phones, Laptops, Headphones, Apple Car Play, Chargers.
b. Which needs in Maslow's hierarchy does this product appeal to? Why would customers want this product? (1-5 sentences. 3.0 points)
- Apple items, such as phones, tablets, and computers, are used to interact with others, so I believe it belongs in the social level.
c. Describe the role a sales person would play in selling this type of product. How much help would customers be likely to need from the sales person? (1-3 sentences. 3.0 points)
- They will assist in the marketing of the product they are selling by offering examples that would aid in the sale of the product. The more the product does, the higher the fee paid to the salesperson. They will probably not need much assistance, as a salesperson's primary duty is to help the company market its product or service effectively.
d. What sales methods do you think would work best for selling this product? TIP: Would you sell the product online, over the phone, in a store, etc.? (1-5 sentences. 2.0 points)
- Right now, I'd do it on a few different websites. as a result of the pandemic If the pandemic was over, the safest place to be would probably be in a Cellphone store. Since so many people watch television, I will often advertise on television advertisements. or I'd use social media to advertise because I know a lot of teenagers and young adults who love apple and use social media.
e. Describe the methods you would use to pay and motivate sales people to sell this product. Would you use sales quotas or a particular type of commission structure? Why or why not? (1-5 sentences. 2.0 points)
-I would use progressive commission sales, for example:
number of units sold sales commission
0 - 250 2.75%
251 - 500 4.50%
501 - 750 6.25%
751 - 1,000 8.75%
1,001 - 1,250 10.50%
-Salespeople would be inspired to sell more units in this manner because they will see a substantial rise in their profits as their sales volume increases.
f. What price do you think the company should charge for this product? Explain what factors you considered in deciding what price to charge. (1-6 sentences. 4.0 points)
- I think the company should charge 75$ for headphones, 350-400 for laptop, and 400$ phones. I believe that if prices were lowered the more product would be bought. Not saying their products aren't worth the price that they already are but i believe lower price higher product in demand.
g. What pricing strategies do you think would be most successful for this type of product? Describe at least one strategy that would work well for this product, and explain why you believe it would work. TIP: Pricing strategies include psychological pricing, unit pricing, product line pricing, promotional pricing, penetration pricing, and price skimming. (1-6 sentences. 4.0 points)
- I would do promotional pricing because if I can get customers to get interested in the product quicker, it would be better in the long run. Promotional pricing is when there is a short time of a lower price to increase the volume of sales. Which is why chips/salsa/etc go on sale around the biggest sporting events.
