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Jlenok [28]
3 years ago
15

Local marketing is an effective tool used by marketers to reach intended market segments. Groupon has capitalized on this concep

t by tailoring brands and marketing to the needs and wants of local customer segments—cities, neighborhoods, and even specific stores. According to its website, Groupon “offers a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat, and buy. By enabling real time commerce across local businesses, travel destinations, consumer products, and live events, shoppers can find the best a city has to offer. Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.” This concept lies at the heart of Groupon’s mission: “to connect local commerce, increasing consumer buying power while driving more business to local merchants through price and discovery.” To help consumers make those connections, Groupon offers a mobile app, online marketplace, and social media touchpoints where customers can readily access information on its daily deals. Questions: Q1. How does Groupon use target marketing? Provide examples. Q2. Discuss the ways in which small businesses can utilize local social media marketing in your community. Q3. Have you heard about Groupon? Explain their business Q4. Do you use Groupon? Q5. Is it effective in helping local businesses to meet the challenges of local marketing? Why or why not?
Business
1 answer:
spin [16.1K]3 years ago
5 0

Answer:

hdhwhhdndnjsjndbxhhdhshhshxhx

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A national polling organization wishes to estimate the percentage of all teenagers who believe social security will 'be there' f
Nutka1998 [239]

Answer:

B) All teenagers.

Explanation:

The population of interest of any survey is the total population that is under study. In this case the population of interest includes all the teenagers in the country.

The 1,500 random sample should represent the total population of teenagers, but it is not the population itself.

5 0
3 years ago
Money is always based on a precious metal like gold or silver. anything that is generally accepted in payment for goods and serv
Natali [406]

Answer: Option(B) is correct.

Explanation:

Money is a term or instrument that is generally used in making transaction of goods and services. Individuals use money as a medium of exchange, unit of value and for making standard deferred payments. It is easy to store money. We can easily measure the value of goods and services in terms of money. Now days, money is normally utilized as a medium of exchange.

5 0
3 years ago
Turner Inc. produces two products P1 and P2. The company has provided you with the following information. Assume that the curren
Nesterboy [21]

Answer:

B. The operating leverage for Turner now is 0.47  ⇒ TRUE

operating leverage = fixed costs / total costs = $240,000 / $510,000 = 0.47

C. Turner makes a contribution of $0. 57 per dollar of revenue, on the average.  ⇒ TRUE

total contribution margin = ($20 x 9,000) + ($30 x 6,000) = $180,000 + $180,000 = $360,000

total revenue = $630,000

contribution margin per $ of revenue = $360,000 / $630,000 = $0.57

D. Turner will break even when it reaches a revenue of $420,000.  ⇒ TRUE

break even point in $ = (6,000 x $30) + (4,000 x $60) = $180,000 + $240,000 = $420,000

Explanation:

A. 40% of Turner's revenue comes from P2  ⇒ FALSE

total revenue = $270,000 + $360,000 = $630,000

revenue from P2 = $360,000, which represents 57.14% of total revenue

E. The breakeven volume for Turner is 9,334 units ⇒ FALSE

in order to calculate break even point, we can prepare a bundle of products = 3P1 + 2P2

contribution margin per bundle = $120

break even point = $240,000 / $120 = 2,000 bundles

6,000 P1 and 4,000 P2

7 0
3 years ago
"A process of closer integration and exchange between different countries and peoples worldwide, made possible by falling trade
liraira [26]

Answer:

Globalization

Explanation:

Globalization is the seamless exchange of goods, technology, idea, culture, e.t.c across national boundary which is highly facilitated by collapsing or eliminating artificial barriers which hitherto made trade and communication difficult of almost impossible.

Globalization provides a platform for international integration and global connectivity among individuals, firms  and government across international boundary.

8 0
3 years ago
The nominal exchange rate is 4 Saudi Arabian riyals, 8 Moroccan dirham, 60 Indian rupees, or .8 euros per U.S. dollar. A fast fo
rosijanka [135]

Answer:

b. Britain (France)

Explanation:

The nominal exchange rate is the rate at which an individual can trade the currency of his country for another country.

According to the numbers given for exchange rates, the real exchange rate between American and foreign goods is lowest with Britain.

6 0
3 years ago
Read 2 more answers
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