Question

A company engaging in social listening notices a sharp increase in volume of social media mentions of the company accompanied by a sharp decrease in sentiment about the company. It is likely that:____.
a. the company's social media activities are having the desired effect.
b. there is an impending brand crisis.
c. the two changes are unrelated.d. the software that encodes sentiment is glitching.

Answer 1

Answer:

c. the two changes are unrelated.

Explanation:

In the case when the company is engaged in the social listening so it would be noticed that there is a rise in the social media volume that reduced the sentiment of the company

So the above situation represents that there are two changes i.e. the one is rise and the other are reduce but the both are non-related

hence, the correct option is c.

And, the rest of the options are wrong