The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
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Answer:
Solution attached in picture
Explanation:
Answer:
Coupon rate is 6.4%
Explanation:
The coupon payment on a bond can be computed from a formula of current price of a bond
current price of a bond=coupon amount/yield to maturity
coupon amount=current price *yield to maturity
current price is $1039
yield to maturity is 6.2%
coupon rate =$1039*6.2%
=$64.42
Coupon rate=coupon amount/par value of bond
coupon amount $64.42
par value of bond=$1000
coupon rate =$64.42/$1000
=6.4%
Answer: The correct answer is "a. lower wage rate and hire fewer workers than will a purely competitive employer.".
Explanation: Monopsony is generated when there are many people looking for work and there are only a few employers, who can afford to offer a lower salary than they would have to offer if there was more competition for workers.
Answer:
C.
Explanation:
Jason will get the raise because even though he is new he works hard like he's been there for years. Matt will not get it because even though he has worked there for a while he doesn't do his job good.
Explanation:
