Market failure occurs when a free market is unable to A) distribute resources efficiently.
Answer:
false
Explanation:
Market segmentation entails dividing target customers into smaller groupings based on their common shared traits. Segmentation places customers into small manageable groups with similar characteristics such as age, gender, interest, occupation, and geographical location. Customers in the same segment are highly likely to respond uniformly to marketing strategies.
Segmentation enables a business to carry out details research concerning each group. It then offers specific products based on the needs of each target segment.
