Answer
The answer and procedures of the exercise are attached in the images below.
Explanation
Please consider the data provided by the exercise. If you have any question please write me back. All the exercises are solved in a 2 sheets with the formulas indications.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department
stores. The new line would be positioned as a more distinctive brand than the typical glasses sold
through department stores, and would be priced higher than other brands in the store, but a lower price
line than the current Ray-Ban lines that are sold through more selective stores. In determining the price
for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores
<span>and about customers' perceptions of those brands.
</span><span>Given Ray-Ban's plan for positioning the new sunglass line, they should use a <span>price skimming strategy when introducing their new product.
</span></span><span>Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.</span>
Answer:
Net account receivable
2021 $8,085
2022 $5,335
Explanation:
Calculation for the net account receivable
2021 2022
Total account receivable 14,700 9,700
(33,200-18,500=14,700)
(48,200-38,500=9,700)
Less: Allowance for doubtful accounts (6,615) (4,365)
(45%*14,700=6,615)
(45%*9,700=4,365)
Net account receivable 8,085 5,335
(14,700-6,615=8,085)
(9,700-4,365=5,335)
Therefore Net account receivable will be :
2021 $8,085
2022 $5,335
