Question

Bailey is a new salesperson for a textbook publisher. She is compiling a list of professors who make textbook buying decisions and plans to contact these professors to determine what texts they are currently using, and if they plan to adopt a new text. Identifying those decision makers who are willing to consider one of her texts is called:______

Answer 1

Options:

A. prospecting and qualifying.

B. sales identification.

C. personal development.

D. preliminary sales analysis.

Answer:A. prospecting and qualifying.

Explanation: Prospecting and qualifying are two terms which are currently used by the people who are involved in the sales and marketing of products.

Prospecting is the process of identifying and correcting with people or Organisations that can become potential customers.

Qualifying is the process of identifying and confirming if a given lead is a potential and prospective customer.

THE ACTIVITIES OF BAILEY THROUGH WHICH BAILEY WAS ABLE TO IDENTIFY DECISION MAKERS WHO ARE WILLING TO CONSIDER OF HER TEXT IS PROSPECTING AND QUALIFYING.