Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
Answer:
It would be better to enter a new business area by acquisition when a company is considering implementing horizontal integration or when they are pursuing vertical integration and the company is lacking the distinctive competencies to establish a quick presence and reputation. Acquisition allows a company to purchase quicker than it takes to establish its own company that is similar. Also, acquisitions are less risky because there is less commercial uncertainty and the company is able re-search the turn get are interested and get have unpublished reputation, lastly, they are attractive because there are high barriers to entry
Explanation:
The answer for this question is. Sam had to mix equal parts of the two chemicals for the experiment. When we say equal, the same in number or amount. If equitably, dealing fairly or equitably with everyone. If equation, a complicated situation or issue. So the right answer is equal.
Answer:
It’s A the nominal interest rate
Explanation:
Answer:
3,000 cubic feet left of storage.
Explanation:
Giving the following information:
Big shelves (B):
Each big shelf costs $500.
It requires 100 cubic feet of storage space.
Medium shelves (M):
Each medium shelf costs $300
It requires 90 cubic feet of storage space.
The company has $75,000 to invest in shelves.
The warehouse has 18,000 cubic feet available for storage.
Mallory purchase 150 big shelves.
Amount of money= 150* 500= $75,000 (no money left).
Cubic feet= 150* 100= 15,000 cubic feets
3,000 cubic feet left of storage.
