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lina2011 [118]
3 years ago
15

" One of the difficulties in measuring the effectiveness of IMC efforts is the _______________, where consumers do not act immed

iately after receiving a marketing communication. Group of answer choices"
Business
1 answer:
omeli [17]3 years ago
6 0

Answer:

lagged effect

Explanation:

Integrated marketing communication is one that involves the use of all form of communication to obtain a more effective promotion by a company.

The use of combination of promotion tools gives a better effect than each one in isolation.

A major difficulty in measuring IMC is the lagging effect.

Lagging effect is the difference in time between when marketing effort is made and when customers respond to these efforts.

For example consumers do not act immediately after receiving a marketing communication.

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Which of the following is a true statement?
amm1812

Answer:

C

Explanation:

The highest mountain could fit into the deepest ocean basin.

7 0
2 years ago
Read 2 more answers
Keithomp, a company that manufactures and exports candies, sells different flavors of candy depending on the taste preferences o
qwelly [4]

Answer: Option B  

                                                                         

Explanation:  In simple words, geographic departmentalization refers to the  process under which an organisation separates its market operations on the basis of the geography such as country, state or district etc.

In the given case, company has separated its operations on the basis of different preferences of different countries.

Hence from the above we can conclude that the correct option is B .

8 0
2 years ago
16. Who has the control and management of company? (1) (a) Managing committee (b) Partners
Oksana_A [137]

Answer:

(d) Board of directors

Explanation:

The board of directors is at the summit of a company's organizational structure. It is the most senior decision-making organ of a company. It is composed of a group of individuals elected to represent the shareholders. The board of director's main role is to give policy direction and oversight the top management.

The board of directors is a  purely managerial body. It meets at intervals to discuss company affairs. The board of directors recruits the chief executive officer of the company.

8 0
2 years ago
Suppose you are a manager at an advertising agency who is eager to utilize Covey's advice about delegation. Today, you need to w
yan [13]

<u>Answer:</u>

<em>Customer administrations</em><em> supervisors interface an organization's imaginative endeavours with publicists' needs, from driving the main gathering on another record to looking into </em><em>news sources for a crusade</em><em>. </em>

<u>Explanation:</u>

They keep up associations with administrators of customer organizations, supervise the office's record group over all orders and create procedures for customers.

So, the customer administrations supervisor is responsible for all parts of the conveyance of work to the customer. Be that as it may, the record head's job goes past only giving a customer what he needs.

8 0
3 years ago
Indicate whether the following events might cause stocks in general to change price, and whether they might cause Big Widget Cor
-BARSIC- [3]

Answer:

Check the explanation below

Explanation:

Inflation is systematic (Market) risk, it impacts all stocks

Results of company is unsystematic (Specific) risk, as they are as expected stock price wont have much impact

Economic growth is systematic (Market) risk, as it is inline with forecasts stock prices will be constant

Directors death is unsystematic (Specific) risk, stock price will go down

Taxation is systematic (Market) risk, as it is discussed from 6 month, stock price wont have much impact currently

8 0
3 years ago
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