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lina2011 [118]
3 years ago
15

" One of the difficulties in measuring the effectiveness of IMC efforts is the _______________, where consumers do not act immed

iately after receiving a marketing communication. Group of answer choices"
Business
1 answer:
omeli [17]3 years ago
6 0

Answer:

lagged effect

Explanation:

Integrated marketing communication is one that involves the use of all form of communication to obtain a more effective promotion by a company.

The use of combination of promotion tools gives a better effect than each one in isolation.

A major difficulty in measuring IMC is the lagging effect.

Lagging effect is the difference in time between when marketing effort is made and when customers respond to these efforts.

For example consumers do not act immediately after receiving a marketing communication.

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Your friend sells specialty coffee on her website, and she tells you she would not have succeeded without her strong relationshi
amm1812

A sociologist might say that this is an example of how economic action is <u>embedded in</u> social relationships.

<u>Explanation:</u>

3 0
3 years ago
During 2020, Morefield Building Company constructed various assets at a total cost of $14,700,000. The weighted average accumula
nikdorinn [45]

Answer:

1. $1,015,000

2. $1,015,000

Explanation:

1. Computation for the Avoidable interest.

First step is to Compute the weighted average interest rate:

Principal Interest

12% ten-year bonds$ 7,000,000 $840,000

9% 3-year note $3,500,000 $315,000

Total $10,500,000 $1,155,000

Weighted average interest rate = $1,155,000 ÷ $10,500,000

Weighted average interest rate= 11%

Now let compute the Avoidable Interest

Weighted Average Accumulated Expenditures *Applicable interest rate = AVOIDABLE INTEREST

$6,300,000 *.10 = $630,000

$3,500,000 *.11= $385,000

Total $9,800,000 $1,015,000

Therefore the Avoidable Interest is $1,015,000

2. Computation for Total interest to be capitalized during 2020

2020 Actual interest cost

Construction note $6,300,000 × .10 =$630,000

12% ten-year bonds, $7,000,000 × .12 =$840,000

9% three-year note, $3,500,000 × .09=$315,000

Total $1,785,000

Therefore Total interest to be capitalized during 2020 will be $1,015,000 which is the LESSER of

$1,785,000

8 0
3 years ago
An e-mail message from a manager to an employee that reads "please stop by my office at your convenience" is likely to be percei
Daniel [21]

Answer:

intensity

Explanation:

4 0
3 years ago
Read 2 more answers
Fierce is a product of the Ferris Company. Ferris's sales forecast for Fierce is 1,150 units, and they currently have 186 units
AURORKA [14]

Answer:

1,079 units

Explanation:

Fierce company forecast sales = 1150 units

Let this 1150 units be = 100%

Chester wanting to make a surplus of 10% means the total production will be = 110%

So, lets consider 1150 units as 100%

Then, 110% will be = (1150 units/100)*110 = 1265. So, Fierce fulfillment before Adjustment is 1,265 units

Fierce fulfillment after adjustment = 1,265 units - 186 units = 1,079 units

So, Fierce's Fulfillment after adjustment have to be 1,079 units in order to have a 10% reserve of units available for sale.

7 0
3 years ago
A company is considering replacing an old machine, which has a market value of $75,000 and a tax basis of $50,000. The new machi
sp2606 [1]

Answer:

$90,500

Explanation:

The computation of initial cash outlay is shown below:-

initial cash outlay = New machine cost + Increase in working capital - After tax salvage value

= $145,000 + $12,000 - (($75,000 - ($75,000 - $50,000) × 0.34

= $145,000 + $12,000 - $66,500

= $90,500

Therefore for computing the initial cash outlay we simply applied the above formula.

8 0
3 years ago
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