EXPLANATION: By the simple calculation we can see that 5% of $6000 is $300. Had it been the other options, the budget would have differed from the allocation.
If the sales was option B which is $5500, the budget would have gone down to $275.
If the sales was option C which is $7000, the budget would have increased to $350.
If the sales was option D which is $6500, the budget would have increased to $325.
The correct answer is letter "A": geographic characteristics.
Explanation:
Market segmentation refers to the classification companies make of their consumers based on different features such as age, gender, or income for instance so that firms can decide in which of those sectors they are likely to have more success based on the know-how and resources it counts on. As well, companies consider the sector that provides more opportunities so the likelihood of generating more revenue increases.
Therefore, <em>Universal Concerts must focus on geographic characteristics at the moment of choosing what type of concerts they will handle if there is a need to set one type of them only.</em>