Reuben as a boy's name is pronounced ROO-ben. It is of Hebrew origin, and the meaning of Reuben is "see, a son".
Possible nicknames for Ruben include Ben, Benny or even Ru/Roo. Ruben can also be spelt Reuben and Rueben.
TV is a big influence on our children's choices. But, I do agree, us as parents must lead our children's best interest in a healthy and wise direction.