In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
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Answer:
True
Explanation:
The term reliability is associated with consistency in performance that can be proven through statistical analysis. Reliability means dependability. It is the assurance that a system, equipment, or apparatus will perform its functions as expected with many instances of failure.
Reliability is the high probability that a system or equipment will operate without failure. Reliability means that performance results can be verified. The probability of producing such results in the future is high.
Answer:
A. Merit Pay - 2. Equity Theory
B. Gain sharing 3. Goal-setting Theory: Unit-Focused
C. Piece-Rate Systems 4. Goal-setting Theory: Individual-Focused
D. Recognition Awards 1. Expectancy Theory Instrumentality
E. Lump-Sum Bonuses 5. Extrinsic Motivation
Explanation:
Employee motivation is dependent on many factors. A person may be motivated just if his work is appreciated. He feels that his work is appreciated and for this reason he is motivated to perform better. Some people consider pay rise or monetary rewards as their motivation factor. Some people finds more authority as their motivating factor. They feel motivated if they are given more challenging work and more authority.
The given scenario is an example of marketing behavior that would occur during the sales era of U.S. business history.
<h3>What is Marketing?</h3>
This refers to the creation of awareness for a particular product by making promotions.
Hence, we can see that based on the given scenario of the machine lubricant that was sold after the WWII, there was the introduction of strong competitors and a sales force had to be hired and this is an example of marketing behavior that would occur during the sales era of U.S. business history.
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