Question

Burt is strategizing and planning an IMC marketing campaign for the company where he is employed as marketing specialist. If he is to execute an effective IMC campaign, which aspects should he consider

Answer 1

Answer:

Incorporate the manufacturing process steps of the service into your planning and design process. A further explanation is provided below.

Explanation:

• Burt would have had to take into account the possible throughout the development process of the marketing campaign when trying to execute an integrated Communication IMC program.
• An essential component of conducting a successful IMC campaign requires determining the phase including its project lifecycle.

Thus the above is the right answer.