An encyclopedia is reference material and a tertiary source. A tertiary source is a distillation and collection of primary and secondary sources. A tertiary source is good place to get an overview of a subject. <span>Encyclopedias are also considered a scholarly source. The content is written by an academic for an academic audience.</span>
Answer:
Campaign metrics.
Explanation:
Senior executives at such a multinational packaging corporation are defining primary success metrics that they can use to determine the efficacy of certain web video advertising promotions on Google Ads.
A Campaign Metrics Standards are being established because it is the Marketing Metrics which provide quantifiable values utilized by communication managers to illustrate the success of initiatives through all communication platforms.
Many <u>online training</u> classes for certification are made available for students on the Internet and by many companies that have set up intranets within their organizations.
Certification can be defined as a recognition that is given to an individual (student) for the completion of a specific course of study and passing an examination. Thus, it usually issued to certify that an individual is a professional in a particular course of study.
Some examples of certifications that are issued to an individual (student) include the following:
In this context, many companies with intranet facilities within their organizations offer <u>online training</u> classes for certification by making them available for students over the Internet.
Read more on certification here: brainly.com/question/1391803
