A researcher wants to estimate the percentage of all adults that have used the Internet to seek pre-purchase information in the
past 30 days, with an allowable sampling error (E) of 0.03 and a confidence level of 99.74%. Of secondary data indicated that 25% of all adults had used the Internet for such a purpose, what is the sample size
In a sample with a number n of people surveyed with a probability of a success of , and a confidence level of , we have the following confidence interval of proportions.
In which
z is the zscore that has a pvalue of .
The margin of error is:
Sampling error of 0.03.
This means that
99.74% confidence level
So , z is the value of Z that has a pvalue of , so .
25% of all adults had used the Internet for such a purpose