Question

_____, which is the ease with which consumers can sample or use a new product innovation, _____ the diffusion rate.

Answer 1

Answer:

Trialbility; increases

Explanation:

A marketing mix can be defined as the choices based on pricing strategy, product attributes, communication and distribution strategy that a business firm offer to its potential customers and target markets.

Generally, a marketing mix is made up of the four (4) Ps;

1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.

2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.

3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.

4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc

Hence, trialbility which is the ease with which consumers can sample or use a new product innovation, increases the diffusion rate.

This ultimately implies that, when a business firm avails its customers the opportunity to try out their newly introduced or invented products, it increases the rate at which the product will become accepted in the market.