Answer:
Trialbility; increases
Explanation:
A marketing mix can be defined as the choices based on pricing strategy, product attributes, communication and distribution strategy that a business firm offer to its potential customers and target markets.
Generally, a marketing mix is made up of the four (4) Ps;
1. Products: this is typically the goods and services that gives satisfaction to the customer's needs and wants. They are either tangible or intangible items.
2. Price: this represents the amount of money a customer buying goods and services are willing to pay for it.
3. Place: this represents the areas of distribution of these goods and services for easier access by the potential customers.
4. Promotions: for a good sales record or in order to increase the number of people buying a product and taking services, it is very important to have a good marketing communication such as advertising, sales promotion, direct marketing etc
Hence, trialbility which is the ease with which consumers can sample or use a new product innovation, increases the diffusion rate.
This ultimately implies that, when a business firm avails its customers the opportunity to try out their newly introduced or invented products, it increases the rate at which the product will become accepted in the market.
