In this video, Steve means that the people who discuss the "buyer for outdoor" and the "buyer for running, are the people who determine the product mix for each of the categories. Product mix is also known as product assortment. The product mix is the total amount of product lines a company offers its customers.
Answer:
Fear appeal.
Explanation:
In this scenario, Life insurance companies like Prudential hope to get you to worry about how your loved ones will provide for themselves once you have passed away. In order to buttress their point, they paint a very gloomy picture of the possible consequences of not having life insurance, and they make a point of recommending that you act immediately because you never know when it is going to be too late. This is an example of a fear appeal.
A fear appeal can be defined as the act of persuading potential customers to change a risky behavior by highlighting adverse or negative consequences that may arise if they do not subscribe to a service or use a particular product. The main purpose of a fear appeal is to cajole people into buying a product or using a service by using their fears as a motivation.
Answer:
c. $150.
Explanation:
the extra amount of hours Maurice can work taking a flight will be of 5 hours
(8 hours taking a plane against 3 hours if driving)
As the income per hour is 30 dollar it can generate;
5 hours x $30 per hour = $150
Maurice will only travel by plane if it generates the same or more income than the driving thus, a differencial price of less than 150 dollars will provide Maurice with a net gain. Also we should consider that if Maurice drives his car it is taking a depreication hit per mile while driving that is being ignoer to keep the assignment simple. But considering that the amount of differential income could be higher than $150
