Question

In the retail industry, ABC tries to add value to their products and services so they can attract customers who are willing to pay a higher price. ABC can be described as utilizing which of the following strategy?
A. Differentiation strategy.
B. Local strategy.
C. Regional strategy.
D. Cost-leadership strategy.
E. Global strategy.

Answer 1

Answer:

A. Differentiation strategy.

Explanation:

In a market different firms try to maintain a competitive edge over others. This is achieved by using various strategies like: Differentiation strategy, Local strategy, Regional strategy, Cost-leadership strategy, Global strategy.

In the given scenario ABC tries to add value to their products and services so they can attract customers who are willing to pay a higher price.

This is a differentiation strategy where a firm tries to make their product different from.otgers in order to maintain a competitive advantage over others