Answer: Clustering
Explanation: In simple words, clustering refers to a form of communication in which a single person transmits the message to the sub groups and this cycle follows on. The individuals to which message is transmitted are not randomly selected.
In the given case, John wants to know the factors for which the potential customer wants to purchase his brand products. However due to higher population on target individual analysis is not feasible.
Thus, John should opt for Cluster by making subgroups for the flow of information.
Answer:
willful misrepresentation
Explanation:
Willful misrepresentation is an intentional act or misrepresentation of facts with an intent to deceive. It is an intentional action taken by one party, which constitutes a breach of representation with an intent or act to mislead the other party to whom such representation was made.
The above scenario is an example of wilful misrepresentation because the broker knew that the foundation of the house was faulty but willfully misrepresented fact by telling the buyer that the home's foundation was 'solid as rock'.