Answer:
A's segment profit margin is: $151,000
Explanation:
<u>Calculation of A's segment profit margin</u>
Sales revenue $ 810,000
Less Variable operating expenses ($319,000)
Controllable Contribution $491,000
Less Fixed expenses:
Traceable to A and controllable by A ($230,000)
Traceable to A and controllable by others ($111,000)
Profit Margin $151,000
It can be concluded that the Wheelz On Rent most likely
practices the concentrated marketing. Concentrated marketing is a type of
strategy in which the products are being made and produced because of a
specific segment of the population of the consumer of that they are likely to
be made for a specific segment.
Answer: level of satisfaction derived from a person's circumstances.
Explanation:
The utility a consumer derives from a product/service is the measure of the level of satisfaction the consumer derive from the product/service chosen. Utility can also be defined as the level of usefulness of a product to an end user.
A- The net earnings of the individual in question will be $710000 after the individual's claim for loss by fire is settled by the insurance company. B- Yes, he would buy the insurance if he were risk neutral.
C- Yes, the individual will buy the insurance policy if he were a expected utility maximizer as he would want to claim complete settlement of this amount to be claimed in case of fire loss.
- The expected net earnings from the insurance after deducting the amount from the premium paid and total claim endorsed by the insurance company will be $710000 which can be shown as below


We get,

- If the individual were risk neutral he would like to take the insurance as the risk of fire in the example given above is 0.5 which is greater than zero and this ultimately implies that <u>risk cannot be taken.</u>
- In the case if the individual is expected utility maximizer he would take the insurance as it would not only give him the claims from losses due to fire but also help him secure his house against beta of fire.
Hence, the correct answers will be A- $710000; B- Yes.; C- Yes. and imply that taking insurance will be a wise decision by the individual.
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