Question

If a company's CRM efforts lead to an increase in the number of goods or services purchased by a consumer, then it has been successful in increasing itsA. lifetime value.B. customer focus.C. share of customer.D. customer equity.E. product equity.

Answer 1

Answer:

The answer would be B

Explanation:

The companies  competitive today have understood and learned that there is success  to look for it in the management of a successful Customer Relationship,  beyond profitability by product or product lines of the past. He  success, and therefore business profitability, then come hand in hand with the  customer interaction, customer knowledge, recognizing its value  current and potential, to know what products you like, to listen to your complaints and  suggestions and know how to use them for the benefit of the company, in short  it is about being able to know and predict the current and future behavior of  customers to ensure their complete and full satisfaction, to finally

Get your loyalty to the company.

Answer 2

Answer:

share of customer ( C )

Explanation:

The CRM is the customer relationship management is an approach to managing a company's relationship with its customers both potential and current customers of the company.

The CRM uses the data of the customer to track and monitor the customers relationship with the company and how to approach them to become loyal and returning customers. if the CRM achieves this task it must have achieved its task of customer retention because it has acquired a share of the customer base for the company.