The buying decision is likely to be most complex and take longest to complete in a new buy B2B buying situation.
<h3>What Is the New Buy Situation ?</h3>
In a NEW BUY situation, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision.
A new buy situation occurs when the customer buys goods or service for the first time. Because of this, the buying decision is quite involved to the extent of going through the six steps of the buying process.
The three types of buying situations are;
- new buys.
- modified rebuys.
- straight buys.
For example, in the new buy situation, a single organization is the first to buy a particular product or service, Hence, we would expect the provision of more product and service descriptions than in a straight rebuy situation where the organization is already familiar with the products and just simply reorders an existing product or service from preferred suppliers.
Therefore, we can conclude that the correct option is C.
Your question is incomplete, but most probably your full question was:
a. modified rebuy
b. straight rebuy
c. new buy
d. adapted buy
e. generic buy
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Answer:
A. Your name will be automatically entered in the raffle if you attend the annual company BBQ.
B. Your satisfaction is important to us. Please complete the customer satisfaction survey.
Explanation:
The you view is used to emphasise the receiver of the message and give less attention to the sender. The other two options use 'we' indicating focus on the sender. While the correct options use 'your' with emphasis on the receiver.
I think it is A-fiat money
Sadly, I can relate to this one. It's called cognitive dissonance.
Answer: a. an e-brand brand
Explanation:
An e-brand is one that provides just an online service for merchandise sales. These companies do not have physical locations but rather show you all that they sell on their websites and then when you purchase something, they deliver it as a physical good. The most popular example of such is Amazon.
The advantage of such brands is that they get to save on the rental and other property costs related to establishing brick-and-mortar stores because they are online.
