Answer:
If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher Quality Score for
ad relevance.
Explanation:
Ad relevance is a component that gives an advertiser higher quality score. It is an indication that the keyword is optimized to meet the customer's search query. It shows how closely the ad matches the customer's search because a correlation exists between the keyword, the ad, and the post-click landing page. It is paramount to achieve ad relevance in any pay-per-click advertising (PPC), otherwise called search engine marketing (SEM) or search advertising, to justify the ad costs.
Answer:
$3,740
Explanation:
The computation of net operating income is shown below:-
Contribution margin = Sales × CM ratio
= $318,000 × 18%
= $57,240
Net operating income = Contribution margin - fixed assets
= $57,240 - $53,300
= $3,740
So, we have applied the above formula.
Hence, the net operating income is $3,740 and the same is to be considered
The answer is Bottom-Up estimates.
Bottom-up estimating involves the estimation of work at the lowest possible level of detail.
The estimates so calculated are then aggregated to arrive at summary totals. The probability to meet the estimated amounts improves substantially by building detailed cost and time estimates for a work package.
In other words, bottom-up estimating approximates an overall value by approximating values for smaller items and using the sum of these values as the overall value.
This cost estimation tool is often used when detailed information is available about lower-level activities. It can be especially useful when estimating projects that are similar to ones that were completed in the past.
Hence, a Bottom-Up estimate is a cost estimation tool that involves estimating individual work items or activities and summing them to get a project total.
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