Question

Once the prototype of Wainwright Industries' new riding lawnmower, made especially for women, passes concept testing, the next step is ________
A) commercialization
B) focus group surveys
C) concept development
D) post-testing
E) marketing strategy

Answer 1

Answer: commercialization

Explanation:

Concept testing is the stage at which survey is being carried out for a particular product. This is done in order to know how consumers will accept a new product before such product is finally introduced to the market.

Since the product has passed the concept testing, the next step will be commercialization. This is when the product is then introduced and the business is managed in order to make profit.

Answer 2

Answer:

E) marketing strategy

Explanation:

When a new product is the be introduced to the market there are various stages the it should undergo to ensure it has high quality and is well recieved by the consumer.

The various steps are:

- idea development

- focus group survey

- concept testing

- market strategy development

- product development

- test marketing

- commercialisation

When the new product is confirmed as a viable one marketing strategy development is started to see how product can best be delivered to the consumer

This stage comes after concept testing.