Question

In regard to segmentation, all of the following are examples of a customer's behavior or relationship with a product EXCEPT: a) user status. b) loyalty status. c) usage rate. d) demographics

Answer 1

Answer: demographics

Explanation:

Market segmentation refers to the process of dividing the consumers into sub-groups of consumers which are refered to as the segments based on the characteristics shared.

The examples of a customer's behavior or relationship with a product include user status, usage rate and loyalty status.

It should be noted that some examples of market segmentation are behavioral, demographic, geographic, and psychographic. From the options given, demographics is not an example of a customer's behavior with a product.