Question

Top managers at cincinnati microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. in this instance, they are contemplating skipping the ____ phase of the new-product development process.

Answer 1

The correct answer is the test marketing. Test marketing is being defined as the experiment that is being conducted in the laboratory by which they are likely comprise of the real life buying situations and as well as the actual stores by which is without the knowledge of the buyers that they are participating in the evaluation.