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Gala2k [10]
3 years ago
15

Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of prod

uct affect the promotional strategies?
Business
1 answer:
Lisa [10]3 years ago
6 0

<u>Explanation:</u>

Some of the challenges marketers encounter when developing advertising and promotional campaigns include:

  • meeting the budget needs of the campaign
  • right channel to reach the desired objectives
  • how to recover the money spent on the particular advertising and promotional campaigns.

Indeed, the type of product can affect promotional strategies to be used by marketers. For example, some consumable products may be best promoted using a customer referral program strategy which incentivizes current customers to refer new customers to use the products in other to receive price discounts or cash rewards.

While other products may be better promoted by aligning them with social causes; such as saying <em>for every number of products A sold, we will plant an equal amount of trees or donate 10% of revenue to so and so social cause. </em>

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