Consumers are buying organic food despite its generally higher price tag. ... These price premiums reflect consumers' willingness to pay for attributes and additional production costs associated with organic foods, such as organic certification and the lack of pesticides during production.
Explanation:
As for why more people are buying organics, most do so to avoid synthetic pesticides on produce, and antibiotics and synthetic growth hormones in meat. Others do so because organic foods are free of genetically modified organisms (GMOs).
