At the end of the second one it is personification
Friendship is key, love one another, the world will love you back. Know this, you are important and you matter :)
Traditionally, the parable of the talents has been seen as an exhortation to Jesus' disciples to use their God-given gifts in the service of God, and to take risks for the sake of the Kingdom of God. These gifts have been seen to include personal abilities ("talents" in the everyday sense), as well as personal wealth.