Question

Doodle inc., a renowned interior design services company, tries to increase its customer base through web presence. it regularly posts its interior decorations on its web site, and its followers can review the designs, suggest changes, and recommend the company to their friends. this results in electronic word of mouth advertising. doodle uses social media as a(n) _____.​

Answer 1

The answer to this question is that Doodle uses social media as an earned media. An earned media also known as free media which means an online word of mouth. In an Earned media it also shows that a business or product is being talked about in social media either by being viral or through the most number of shares in the internet. In earned media it somehow became a digital marketing because people shares, reviews, and comments about the product or service.