Question

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business, it's a clue that you are doing business in a ( ) culture.

Answer 1

Answer: The answer is HIGH CONTEXT Culture.

Explanation: High context culture refers to an implicit communication and nonverbal clues. It is a situation whereby a lot of unspoken communication is implicitly transferred during a communication.

In a high context culture, communication that has underlying context and meaning in the message is used. It goes beyond the spoken words but relies on the tone of the message.

A tour round a potential customers high class environment gives a clue of a high context culture as the customer is not verbal stating he is wealthy but implying it non verbally.