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DiKsa [7]
3 years ago
15

cornelius owns grand games, a high-end store that retails games and toys that are handcrafted and carefully selected. cornelius

targets customers who value artisanal work, such as backgammon sets made from reclaimed lumber by local crafters. there are several stores in the area that sell mass-made toys and games that are much cheaper. to compete, cornelius offers "game nights" where he sets up game boards and invites local teens and adults to take part in light-hearted competitions, where the winners receive a 10% discount on their next purchase. cornelius also takes custom orders for game pieces that his customers want, such as 12-sided dice or newly invented games. all of cornelius’s activities are aimed at giving grand games a sustainable competitive advantage through
Business
1 answer:
Nitella [24]3 years ago
8 0

All of Cornelius’s activities are aimed at giving grand games a sustainable competitive advantage through <u>strategic positioning.</u>

  • Strategic positioning simply refers to the methods that a business can use in distinguishing itself from its competitors. It is the decision taken by a firm on how to serve the customers and deliver quality products to them.

  • Based on the information given, Cornelius owns a high-end store that retails games and toys that are handcrafted and carefully selected. Also, Cornelius targets customers who value artisanal work, this is referred to as strategic positioning.

In conclusion, the correct option is strategic positioning.

Read related link on:

brainly.com/question/24979995

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Some people consistently make great investment decisions. Why?
zloy xaker [14]

The answer is D:both A and B

5 0
3 years ago
When Lofonift Inc. introduced its flagship product, an MP3 player, it captured the MP3 player market by offering its product at
mestny [16]

Answer:

Predatory pricing.

Explanation:

When Lofonift Inc. introduced its flagship product, an MP3 player, it captured the MP3 player market by offering its product at the lowest price in the market. This gradually forced many of its competitors out of business. Once its competitors were out of business, Lofonift Inc. raised its prices. In this scenario, Lofonift Inc. most likely indulged in predatory pricing.

Predatory pricing is a strategy used by some business owners to reduce the cost of a particular commodity or item to the lowest possible amount such that the available competitors will be driven out of business.

8 0
3 years ago
The step in the formal planning process known as __________ involves studying past events, examining current conditions, and for
grigory [225]
Situation analysis

I hope this helps (:
6 0
2 years ago
Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her
Scorpion4ik [409]

Answer:

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B,  it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.

6 0
3 years ago
Star Jewelry sells 500 units resulting in $75,000 of sales revenue, $28,000 of variable costs, and $18,000 of fixed costs. The n
antoniya [11.8K]

The <u>number of units</u> that must be sold to achieve $40,000 of operating income is 617 units.

<h3>What is break-even analysis?</h3>

Break-even analysis is an accounting concept that can be used to determine the <u>number of units</u> that must be sold to achieve $40,000 of operating income. This can be computed by using the concept of break-even analysis as follows:

<h3>Data and Calculations:</h3>

Sales units = 500 units

Sales revenue = $75,000

Selling price per unit = $150 ($75,000/500)

Variable costs = $28,000

Variable cost per unit = $56 ($28,000/500)

Contribution margin per unit = $94 ($150 - $56)

Fixed costs = $18,000

Target operating income = $40,000

Break-even point in units to achieve target profit = 617 units ($18,000 + $40,000)/$94

Thus, the <u>number of units</u> that must be sold to achieve $40,000 of operating income is 617 units.

Learn more about break-even analysis at brainly.com/question/21137380

8 0
2 years ago
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