The global market entry strategy that Mary Kay used when it entered
India was the exporting market entry strategy. The priorities of Mary Kay when
doing business was God first, family second and career third. In India however
it was adapted that faith first, family second and career third. Mary Kay does this for the purpose of the
religion and for the sake of respecting those who practice their religions.
It is true because a country that imports a tariff on shoes buyers of shoes in that country don’t do well so the answer would be True
Firms that can employ and establish <u>isolating mechanisms</u> are more likely to protect their competitive advantage from being copied and/or eroding away.
Isolation mechanisms:
A company is able to maintain its competitive edge for a longer period of time if it can stop a rival from copying the resource or capability that provides it that advantage. Isolation mechanisms is the name of this technique. For instance, a patent is a legitimate tool to stop imitation.
A firm's objective is to have a prolonged competitive advantage when a resource or capability gives the firm an advantage over competitors for an extended period of time. The industry will determine how long a company can preserve a competitive advantage.
If a business can maintain a competitive edge for a year in a fast-moving field like information technology or quick fashion, it may be quite happy. In an industry with less frequent changes, such as feminine hygiene, a persistent competitive advantage may remain considerably longer.
A sustainable competitive edge cannot be maintained by any company indefinitely. The competition is constantly working to improve its own competitive edge.
Learn more about Isolation mechanisms here:
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Answer:
The correct answer is letter "B": cost-benefit assessment.
Explanation:
Cost-benefit assessment implies analyzing what the costs and benefits of engaging in business are. The approach aims to minimize losses and maximize benefits. It does not necessarily imply there are not going to be losses during the business cycle but could reduce them as much as possible.
